Boost Your E-Commerce Marketing with Omnisend: Email, SMS & More
What is Omnisend?
FarmTogether is an all-in-one marketing automation platform built specifically for e-commerce. It combines email, SMS, web push notifications and more into a single, easy-to-use dashboard, so you can engage customers across every channel. In fact, Omnisend’s own site describes it as “one easy-to-use platform that helps you sell more with powerful, ecommerce-tailored email & SMS marketing”. The payoff can be huge: merchants on Omnisend report an average of $68 in revenue for every $1 spent on its tools. Best of all, Omnisend plugs directly into your store – it integrates with all major platforms (Shopify, WooCommerce, BigCommerce, etc.) out of the box – so setting it up only takes minutes, no extra connectors required.
Key Features of Omnisend
Omnisend packs a full suite of e-commerce marketing tools. Its standout features include:
Email Marketing: Create on-brand, shoppable emails quickly using Omnisend’s drag-and-drop editor and library of professional templates. You can add product blocks, dynamic discount codes and personalized content with just a few clicks.
SMS & Web Push: Reach customers beyond email by sending automated SMS text campaigns and browser push notifications from the same interface. For example, you can text out last-minute sale alerts or send push reminders about abandoned carts.
Pre-Built Automations: Sell while you sleep with pre-built e-commerce workflows. Omnisend offers ready-made automations like welcome series, cart abandonment recovery, and birthday or post-purchase emails. You can tweak these visual workflows in the drag-and-drop editor to fit your brand, or build your own from scratch.
Advanced Segmentation: Tailor your messages by splitting customers into highly targeted segments. Use purchase history, browsing behavior, engagement level or any other customer data to send more relevant promotions. For instance, you might email frequent buyers differently than one-time visitors.
A/B Testing: Optimize performance by split-testing different subject lines, content variants or send times. Omnisend makes A/B testing easy so you can find which email version drives the most clicks and sales.
Signup Forms & Pop-ups: Grow your email list with customizable pop-ups, embedded forms and landing pages. Omnisend even includes interactive widgets (like spin-to-win wheels) to capture more subscribers and turn visitors into leads.
Product Reviews: Automatically ask customers for reviews via email or SMS and showcase star ratings in your marketing. Since 75% of shoppers look at reviews before buying, this built-in feature helps increase trust and conversions without extra apps.
Reporting Dashboard: Track what’s working (and what isn’t) with easy analytics. Omnisend’s reporting tools show sales, open rates, click-throughs and revenue attributed to each campaign. This data-driven view makes it simple to see your ROI and refine your strategy over time.
Benefits for E-Commerce Businesses
For online store owners, Omnisend is designed to save time and boost sales. Its intuitive interface and ready-made workflows mean you don’t need a developer to start sending powerful campaigns. In Omnisend’s words, it “removes the busywork of engaging, converting and reactivating your ecommerce customers” with easy email marketing and multi-channel automations. Getting started is quick: you simply connect your store (Shopify, WooCommerce, Magento, etc.) and Omnisend automatically pulls in your products and customer data. This deep integration makes it easy to trigger personalized messages — for example, sending a discount code right after someone abandons their cart.
Because it’s built for e-commerce, Omnisend also helps deliver strong ROI. According to Omnisend’s own analysis, merchants see on average about $68 back for every $1 invested in their email/SMS automations. In one case study, a retailer who switched from Mailchimp/Klaviyo to Omnisend achieved an astonishing 300× ROI using Omnisend’s omnichannel campaigns. In real terms, that brand saw email open rates around 87% and push notification view rates around 62% once the new automations were in place. Those kinds of results underscore how faster setup and smarter targeting translate into more revenue per marketing dollar.
Why Choose Omnisend over Mailchimp or Klaviyo
Omnisend shines against the competition in ecommerce use cases. Unlike Mailchimp’s more general platform, Omnisend was built specifically for online retailers, so its features are more aligned with your needs. For example, Omnisend keeps one unified customer profile across email, SMS and push – you won’t accidentally double-count contacts or pay twice for the same person. In contrast, Mailchimp treats each channel separately, which can eat into your budget. Omnisend is also generally more cost-effective: it offers the same advanced features (automation workflows, segmentation, templates, etc.) as Klaviyo but at lower prices across all tiers. In fact, even the free plan includes most standard tools (and 24/7 support) – something Klaviyo and Mailchimp only lock behind paid plans.
On top of that, Omnisend’s plans include extras that others don’t. For instance, every paid plan comes with bonus SMS credit (up to $59 worth on Pro) so you can text customers without extra fees. And features like the built-in Product Recommender (which upsells related items in your emails) are included at no charge. Mailchimp or Klaviyo users would typically need paid add-ons or higher tiers for those capabilities. Lastly, Omnisend’s native support for web push notifications (and its extra credit for SMS) gives it a true omnichannel edge. All told, Omnisend packs more e-commerce-focused functionality per dollar, making it a smart choice for growing stores.
Get Started with Omnisend
In summary, Omnisend delivers a powerful yet user-friendly way to boost your store’s revenue through smarter email, SMS and push marketing. Its ecommerce-tailored features, easy setup, and strong ROI have earned it high marks among store owners. Best of all, you can start for free – Omnisend offers a free tier (up to 250 contacts) with most features unlocked, so you can try it risk-free. If you’re ready to take your marketing to the next level, give Omnisend a spin. Sign up for a free account through our affiliate link below and start growing your sales today!
Sources: Official Omnisend documentation and blog.